Protocols that build capability
Protocols that become habits. Each one backed by research, packaged with expert guidance, designed for men who build.
Not tips. Not motivation. Systematic protocols grounded in peer-reviewed research on male biology, stress response, and long-term capability.
Research-backed methodology
Expert session
Implementation timeline
Progress tracking
A CLAIM'N protocol is a structured method built on research. It's not an article to read or a video to watch. It's a systematic approach designed for implementation.
The protocol is the tool. The habit is the result.
The Framework provides the architecture. The Toolkit provides the protocols that make it real. Each one is designed for implementation, not inspiration.
Protocols
Foundational protocols across five pillars
Research-Backed
Peer-reviewed studies, not trends
Life Pillars
Integrated, not fragmented
15 foundational protocols. Each one research-backed, expert-guided, designed for real implementation.
Identity & Purpose
Men with clear purpose live longer, decide faster, and navigate difficulty with greater resilience. This protocol builds coherence, direction, and meaning through structured exercises.
Predicts longevity
Hill & Turiano, 14-year longitudinal study
What's included:
Identity & Purpose
Specific, challenging goals with implementation intentions double completion rates. This protocol builds systematic goal architecture across career, health, relationships, and growth.
11-25% performance increase
Locke & Latham, 50-year meta-analysis
What's included:
Identity & Purpose
Men who make values-aligned career choices show significantly higher satisfaction and better performance over time.
40% higher job satisfaction
Sagiv et al., Journal of Vocational Behavior
What's included:
Emotional & Mental
Moderate cortisol actually enhances executive function in men. This protocol leverages circadian rhythms and optimal stress levels for clearer judgment.
Moderate stress improves decisions
McCormick et al., executive function research
What's included:
Emotional & Mental
Men's natural action-oriented stress response, when channeled productively, outperforms suppression. Convert pressure into focused output.
45% faster recovery
Machin, male stress response research
What's included:
Emotional & Mental
High HRV individuals demonstrate superior cognitive performance under stress. Real-time biofeedback trains stress resilience faster than blind practice.
Predicts cognitive performance
Journal of Occupational Health Psychology
What's included:
Connection & Leadership
High-stakes dialogue follows predictable patterns. The STATE framework transforms difficult conversations from relationship-damaging to relationship-strengthening.
70% improved outcomes
Patterson et al., Harvard Business Review
What's included:
Connection & Leadership
Men with strong male friendships have measurably lower stress hormones. Not from talking about feelings—from shared challenge and shoulder-to-shoulder bonding.
23% lower cortisol
Machin, Oxford Research
What's included:
Connection & Leadership
Relationship capital follows structure. The Dunbar layers—5 intimate, 15 close, 150 active—define how social investment should be allocated.
5+15+150 structure
Dunbar, Social Brain Hypothesis
What's included:
Physical & Energy
One week of restricted sleep (5 hours) reduces testosterone by 10-15% in young men—the equivalent of 10-15 years of aging. This protocol builds sleep architecture that protects everything else.
10-15% testosterone impact
Sleep Medicine, longitudinal study
What's included:
Physical & Energy
20-40g protein every 3-4 hours maximizes muscle protein synthesis. Pre-workout protein+carbs improve endurance. Timing matters less than total distribution.
Optimizes protein synthesis
ISSN Position Stand, 2017
What's included:
Physical & Energy
Cold water immersion at 10-15°C for 10-15 minutes reduces muscle soreness significantly. Evidence-based parameters, not trendy extremes.
10-15°C for 10-15 min optimal
Machado et al., Sports Medicine meta-analysis
What's included:
Mission & Mastery
Flow requires matched and high challenge and skill levels. Clear goals, immediate feedback, total concentration. The autotelic personality can be developed.
Challenge-skill balance
Csikszentmihalyi, 800-person longitudinal study
What's included:
Mission & Mastery
It's not about time invested—it's about how you practice. Specific focus, immediate feedback, progressive overload. The structure that builds mastery.
Structure beats hours
Ericsson, expert performance research
What's included:
Mission & Mastery
Elite athletes don't train hard constantly—they cycle intensity strategically. Recovery overshoots baseline. This protocol applies periodization to work and life.
Supercompensation cycles
Bompa & Buzzichelli, Sports Medicine
What's included:
Brotherhood members get access to all 50+ protocols, plus community support and monthly calls.
The architecture underneath everything else. Values, purpose, strategic life design.
Pressure into performance. Stress into fuel. Clarity under chaos.
The body as foundation. Sleep, nutrition, recovery that sustains decades.
Relationships that shape you. Conversations that matter. Networks that multiply.
Flow states on demand. Deliberate practice. Sustained excellence.
Select a protocol that addresses your current priority
Follow the structured protocol with expert support
Measure progress, refine approach, build the habit
Start with any protocol including expert guidance. From €129. Or join Brotherhood for access to all 50+ protocols.
Brotherhood members get every protocol, plus the community that makes them stick.