Protocols that build capability

The Toolkit

Protocols that become habits. Each one backed by research, packaged with expert guidance, designed for men who build.

Not tips. Not motivation. Systematic protocols grounded in peer-reviewed research on male biology, stress response, and long-term capability.

Every protocol includes:

Research-backed methodology

Expert session

Implementation timeline

Progress tracking

Protocols — not tips, but systems

A CLAIM'N protocol is a structured method built on research. It's not an article to read or a video to watch. It's a systematic approach designed for implementation.

Scientific foundation
Step-by-step process
Expert session for personalized guidance
6-12 week implementation timeline
Progress tracking

The protocol is the tool. The habit is the result.

Protocols That Become Habits

The Framework provides the architecture. The Toolkit provides the protocols that make it real. Each one is designed for implementation, not inspiration.

15

Protocols

Foundational protocols across five pillars

100%

Research-Backed

Peer-reviewed studies, not trends

5

Life Pillars

Integrated, not fragmented

Protocols

15 foundational protocols. Each one research-backed, expert-guided, designed for real implementation.

Identity & Purpose

Purpose Discovery

Men with clear purpose live longer, decide faster, and navigate difficulty with greater resilience. This protocol builds coherence, direction, and meaning through structured exercises.

Predicts longevity

Hill & Turiano, 14-year longitudinal study

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Identity & Purpose

Strategic Life Architecture

Specific, challenging goals with implementation intentions double completion rates. This protocol builds systematic goal architecture across career, health, relationships, and growth.

11-25% performance increase

Locke & Latham, 50-year meta-analysis

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Identity & Purpose

Values Clarification

Men who make values-aligned career choices show significantly higher satisfaction and better performance over time.

40% higher job satisfaction

Sagiv et al., Journal of Vocational Behavior

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Emotional & Mental

Decision-Making Under Pressure

Moderate cortisol actually enhances executive function in men. This protocol leverages circadian rhythms and optimal stress levels for clearer judgment.

Moderate stress improves decisions

McCormick et al., executive function research

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Emotional & Mental

Stress-to-Performance

Men's natural action-oriented stress response, when channeled productively, outperforms suppression. Convert pressure into focused output.

45% faster recovery

Machin, male stress response research

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Emotional & Mental

HRV Training

High HRV individuals demonstrate superior cognitive performance under stress. Real-time biofeedback trains stress resilience faster than blind practice.

Predicts cognitive performance

Journal of Occupational Health Psychology

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Connection & Leadership

Crucial Conversations

High-stakes dialogue follows predictable patterns. The STATE framework transforms difficult conversations from relationship-damaging to relationship-strengthening.

70% improved outcomes

Patterson et al., Harvard Business Review

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Connection & Leadership

Building Male Friendships

Men with strong male friendships have measurably lower stress hormones. Not from talking about feelings—from shared challenge and shoulder-to-shoulder bonding.

23% lower cortisol

Machin, Oxford Research

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Connection & Leadership

Strategic Network Building

Relationship capital follows structure. The Dunbar layers—5 intimate, 15 close, 150 active—define how social investment should be allocated.

5+15+150 structure

Dunbar, Social Brain Hypothesis

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Physical & Energy

Sleep Optimization

One week of restricted sleep (5 hours) reduces testosterone by 10-15% in young men—the equivalent of 10-15 years of aging. This protocol builds sleep architecture that protects everything else.

10-15% testosterone impact

Sleep Medicine, longitudinal study

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Physical & Energy

Nutrient Timing

20-40g protein every 3-4 hours maximizes muscle protein synthesis. Pre-workout protein+carbs improve endurance. Timing matters less than total distribution.

Optimizes protein synthesis

ISSN Position Stand, 2017

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Physical & Energy

Cold Therapy

Cold water immersion at 10-15°C for 10-15 minutes reduces muscle soreness significantly. Evidence-based parameters, not trendy extremes.

10-15°C for 10-15 min optimal

Machado et al., Sports Medicine meta-analysis

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Mission & Mastery

Flow State Engineering

Flow requires matched and high challenge and skill levels. Clear goals, immediate feedback, total concentration. The autotelic personality can be developed.

Challenge-skill balance

Csikszentmihalyi, 800-person longitudinal study

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Mission & Mastery

Deliberate Practice

It's not about time invested—it's about how you practice. Specific focus, immediate feedback, progressive overload. The structure that builds mastery.

Structure beats hours

Ericsson, expert performance research

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Mission & Mastery

Performance Periodization

Elite athletes don't train hard constantly—they cycle intensity strategically. Recovery overshoots baseline. This protocol applies periodization to work and life.

Supercompensation cycles

Bompa & Buzzichelli, Sports Medicine

What's included:

Complete protocol with implementation guide
6-12 week structured timeline
Expert session for personalized guidance

Brotherhood members get access to all 50+ protocols, plus community support and monthly calls.

How to Implement

1

Choose Your Focus

Select a protocol that addresses your current priority

2

Implement the Protocol

Follow the structured protocol with expert support

3

Track & Integrate

Measure progress, refine approach, build the habit

Ready to Start?

Start with any protocol including expert guidance. From €129. Or join Brotherhood for access to all 50+ protocols.

Brotherhood members get every protocol, plus the community that makes them stick.