
Your brain has a 150-person relationship limit. Strategic network design maximizes ROI on limited social capacity.
Research proves Dunbar's Number: 5 intimate friends, 15 close allies, 150 meaningful contacts. Most high-performers waste capacity on weak ties. Here's how to architect your network systematically.
Cognitive limit on meaningful social connections
Close confidants you can call at 3am
Core allies and trusted advisors
Valuable relationships for specific domains
Thirty years of research consistently demonstrates Dunbar's Number: humans can maintain approximately 150 stable social relationships due to neocortex size constraints. The structure is hierarchical: 5 intimate relationships (can rely on for anything), 15 close relationships (see regularly, strong trust), 50 good friends, and 150 meaningful contacts. This pattern holds across cultures, organizations, and time periods. Most professionals waste capacity on weak ties instead of strategically investing in high-value relationships.
Four-tier system for architecting relationships based on cognitive constraints and strategic value.
Map your current network, identify gaps, and systematically optimize relationship ROI.
List everyone in your life. Categorize into 5/15/130 tiers. Most men discover 80% of time goes to wrong tier. Identify the gap between where you invest time vs. where you should.
For each tier, ask: Who delivers highest ROI? Who energizes vs. drains? Who opens doors vs. closes them? Rank within each tier. Your top 20 (5+15) get 80% of relationship time.
Tier 1: Weekly touchpoints (activities, calls, dinners). Tier 2: Quarterly check-ins (coffee, events, purposeful connection). Tier 3: Annual or bi-annual contact (targeted outreach, valuable exchanges).
Never ask without giving first. Build relationship capital: make intros, share opportunities, offer help. When you need something big, you have equity to draw on. Givers gain long-term.
Specific strategies for building and maintaining strategic relationships at each tier.
Purchase this protocol with a personalized expert session to help you implement it effectively.
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