The Framework
Performance is a system.
CLAIM’N starts from the premise that different parts of life affect each other. How you sleep affects your energy and patience. Pressure affects how you make decisions. Work affects what you bring home, and what happens at home follows you back to work.
That is why we do not treat sleep, relationships, decisions, direction or performance as isolated questions. You can start with one of them. But you need to be able to see how it connects to the rest.
- 5
- Pillars
There is no shortage of advice about what you should do better. Sleep more. Train more. Recover properly. Be more present. Set better priorities.
The hard part is rarely finding another piece of advice.
The challenge is deciding where you need to start — perhaps with sleep, a recurring way you respond under pressure, or a relationship getting too little of you — then trying a concrete protocol and seeing what happens.
The starting point
Start by seeing where you are
The Assessment is part of the framework because it gives you something to work from before you decide what you want to focus on.
It can make recurring patterns visible in how you act, make decisions and respond when pressure rises.
The result is also placed across the five pillars, so what you see can be understood alongside other parts of your life.
It is not a verdict on who you are.
You decide what is relevant, what you want to change, and where you want to begin.
Take the AssessmentFrom question to action
Choose one place to begin
Once you have chosen an area, you need something you can actually do with it.
It may be sleep, recovery, physical health, relationships, focus, priorities, leadership, or direction.
CLAIM'N's protocols give you a practical way to begin.
You try something in real life and have something real to follow up: what you did, what worked, and what got in the way.
CLAIM'N sets the frame.
What the question means to you, what you want to change, and what you actually do are yours.
Explore the ToolkitThe coaching
You choose an action, not a goal
It is easy to understand what you should do and still not do it when the week fills up with other things.
Coaching helps turn what you want to change into something you can actually try and follow up.
The coach comes back to what you decided to do.
Together, you look at what actually happened when you tried to make it work in real life.
That makes it possible to tell the difference between an idea that sounds good and a change that actually works for you.
What did you do?
What worked?
What got in the way?
What needs to change?
The coach does not decide what should matter to you.
The coach helps you stay with what you chose to work on.
The group
Men sharpen men
You can get a long way on your own. But a pattern you have grown used to can become visible when someone else recognizes it — or when you have to explain why the same conflict, priority or decision keeps coming back.
The other men bring their own experience, questions and perspectives. They can recognise a situation without needing to have the same answer as you.
That is the group's role in the framework. Not to decide for you, but to give you more perspectives to test your own thinking against.
Pearce, Machin and Dunbar studied more than 300 participants and found that men's friendships relied strongly on shared activities and social similarities rather than similar levels of emotional disclosure.
CLAIM'N is built around the same side-by-side principle. Each man works on his own questions, alongside others who are also trying, following up and adjusting.
That is what we mean by Men sharpen men: listen, question, challenge, and contribute your own experience.
No one else owns the answer for you.
But you do not have to try to see everything on your own.
The follow-up
On Friday someone asks what you did
You can decide on Monday and still reach Friday without having done it. Work ran late, something happened at home, or what you planned simply worked less well than you expected.
That is why we follow up what actually happened, not only what you intended to do.
Try it. Follow up. Adjust. Try again.
Did you do it?
If not, what happened?
If it worked, what do you want to keep doing?
In a meta-analysis, Tannenbaum and Cerasoli found that systematic debriefs improved performance by 20–25%.
CLAIM'N uses the same basic principle: what you try gets followed up. Keep what works. Change what does not.
Five pillars
Five pillars with different roles
The five pillars are CLAIM'N's way of keeping the whole picture in view. They are not five separate areas to develop one by one, and they do not play the same role in the framework.
Identity & Purpose
Identity is not something you find. It is shaped by examining the life you have actually lived: whether it makes sense to you, whether the direction is your own, and where your presence makes a real difference to others. Those three do not necessarily come together. You can reach the goals you set and still discover that your direction was built more around role, status or other people's expectations than what matters to you. The other pillars develop your capacity. This is where you decide what you want to use it for.
Emotional & Mental Ability
Under pressure, a small irritation can turn into a bigger conflict, difficult news can follow you home, or a reaction can come before you have had time to think. This pillar is about understanding what is happening in you and in other people — and getting better at choosing how you act when emotions are already in the room.
Physical & Vital Health
The body is the foundation for everything else you want to be able to do over time. Sleep, recovery, strength, movement and energy matter when what you know can be translated into a life that is already full. CLAIM'N therefore focuses less on adding more health information and more on turning what matters into practices that work in real life — and continue to work over time.
Connection
How you function also shows up between you and other people: your partner, children, relatives, friends and the people you work with. Leadership here does not mean leading an organisation. It means leading yourself inside a relationship — how you listen, set boundaries, take responsibility, handle conflict and stay present when someone else needs something from you. Relationships are therefore not separate from your development. They are part of it.
Mission & Mastery
Mission is about where you want to direct your time, responsibility and experience. It can shape the roles you take, the goals you set and what you choose not to do. Mastery is about getting better at the work you actually want to do well. This is where the other pillars meet what you choose to do and build.
That is CLAIM'N's systems view: a concrete change never happens entirely apart from sleep, energy, relationships, decisions, responsibility and what you are trying to accomplish.
A foundation. Three capacities. One integrator.
Want to start with something concrete? Choose an area that matters to you now and explore the protocols.
Explore the Toolkit